Marketing Your Book with the Power of Strategic Pricing
The price you set for your book is one of the most powerful--and most overlooked--tools in your marketing toolbox. Some authors price themselves out of sales by setting too high a bar; others get tossed into the low-quality rubbish pile because they set it too low. So what's the right price for YOUR book? And should your paperback and e-book be priced the same? And how do Amazon's royalty models really work, anyway? Clayton tackles all this and more in today's marketing-focused episode!