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The Malty Stuff

The Spirit Guides introduce Luna to malt beverages - namely Smirnoff Ice, and along with it, the concept of “icing”...which brings about his misguided assessment that it’s basically adult soda. And as everyone discovers, the US isn’t the world’s most emphatic consumer of Ice...but which region could possibly claim the title? And what exactly is it about malt that makes it a likely candidate for these non-beer potables?